Track: Lodging

Type: Seminar

Abstract: Given the economic situation, hotels and tourism sites are working hard to build customer loyalty and to provide reasons for guests to purchase their services.  A review of customer relationship practices, originally developed to improve that loyalty and ensure repeat patrons, and good customer service procedures indicate that both can make a difference.  They represent disparate approaches, each with their own strengths and challenges.  Analyzing their effectiveness will show what you need to pay attention to in your business and how to build the emotional connection that keeps customers coming back--HLF registration required in addition to show registration

Date: Sunday Nov 8, 2009

Time: 3:00 PM - 4:30 PM

Room: 1E15